Digital Analytics Consulting
Define your objectives, Select your metrics, Analyze your data, Measure and understand your audience, Optimize your users’ experience…
Our digital analysis service has three main pillars:
- Initial briefing
- Measurement Plan
- Ongoing analysis and reporting
Our objective is to get to know you and your business, including your production and commercial strategies. We will work with you to set clear, measurable, ambitious, yet also realistic goals for your digital strategies.
We collate all the information from stage 1 in a document and consider the best possible ways to measure the effectiveness of your digital media. This plan typically includes:
- business objectives
- strategies to support these objective
- key performance indicators for future evaluation of digital campaigns
- audience segmentation
- targets for key performance indicators
Ongoing Analysis and Reporting
We can help you to evaluate the success of your digital marketing campaigns over time by providing regular in-depth reports which analyse the current data related to the KPIs defined in the digital effectiveness plan.
We can then refine and improve the strategies in this plan. We can also act as your SEM manager. With our ongoing analysis, we can monitor your SEO or PPC campaigns and modify them promptly for optimal results.
Digital analytics association: web analytics is the mesaurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage.
Avinash Kaushik: digital analytics is the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desired outcomes (both online and offline).